The Sonnet World

It is no doubt that Sonnet is one of the leading hi-tech companies. A legend in the game, Sonnet has over 30 years of experience in the industry. They are acknowledged as the leading providers of Thunderbolt expansion card slots, pro media readers, RAID storage systems and other interface cards for pro users in the audio, video and broadcast industries. Located in the Silicon Valley, they create the most revolutionary technology that helps improve performance and connectivity for different systems and OS’s including Mac, Windows, and other industry standard systems. They are also revered to be the pioneers and won many awards for their excellence in the industry.

There are many areas in which one can see their dedication to excellence and their hard work. The first is in the Thunderbolt systems. Working closely with Apple and Intel, Sonnet has developed numerous pioneering Thunderbolt solutions ranging from expansion systems for PCIe cards and full rackmount expansion enclosures, to Thunderbolt docks, adapters, and storage devices. Sonnet has also created many high-speed media cards like those of Sonnet’s Qio family which are for numerous activities. Their pro storage devices also help create portable, desktop and rack mount solutions. These mobile device units create a portable and easily workflow environment. They also have performance extending cards which help in increasing the performance of your devices with a simple card which does not cause a lot of mess because of the lack of cables and enclosures.

Sonnet has been awarded many times over its years in the industry and has been often recognised for its dedication to excellence. Making sure it only delivers the best to its customers and allows them to be creative is the motto that Sonnet follows. Their solutions for the Mac industry and in audio, video and media broadcasting industries makes Sonnet the leaders of technology in the past, presently and for years to come.

Digital Assets & What It Means For The Future

In today’s technologically advanced world, where everything is being digitalized, there is a constant fear of loss of data. From old books to movies, there is an abundance of digital data on the internet. And this data is often susceptible to alteration or corruption. This is where the need for digital asset management comes into the picture. A digital asset refers to files in general which can range from digital documents to digital devices. Digital assets are usually managed through digital asset management systems which have an intertwined structure that can incorporate both hardware, software and other services so that you can manage, store, ingest, organise and retrieve digital assets.

One of the most sought after digital assets in the world is digital compositing. Digital compositing is described as the process of digitally assembling multiple images to make a final image, which is usually used for print, motion pictures, etc. Over the past few years, with the growth in technology, there has been a need to find better technology so that there can be better digital compositing. There are usually two types of digital compositing – Node-based and Layer-based. Nose-based compositing depicts the composite as a ‘tree’ structure while layer-based depicts each media object as a separate layer within a timeline. Layer-based compositing usually has its limitations especially when building highly complicated composites like the ones for 3D super structures. A good compositing software will be designed in such a way that it will give the artist freedom and the flexibility to work effectively in both 2D and 3D digital compositing environments. The software should allow the creator to create work that is fuelled by innovative visual effects and imagination.

So, in this world of constant digital growth it is the best bet for companies to invest and take an interest in their digital asset management. From making sure the quality of their digital compositing is top notch to the best post production software management, digital asset management is the answer of the future.

The What, When & How Of Digital Compositing

In today’s world, the advancement of media has grown manifold over the past few years. With the onset of new technology and new ways to take advantage of media, there are so many methods of getting creative with your work. In online digital store, you can find just about anything from simple storage devices to high tech cameras. One of the areas in which there has been a major advancement is in the entertainment & film industry. From the production equipment to the software’s used for digital compositing, the technology has improved by leaps and bounds.

Let’s take a closer look into digital compositing. Digital compositing is described as the process of digitally assembling multiple images to make a final image, which is usually used for print, motion pictures, etc. In the past few years, there has been a hike in the need for better digital compositing methods. Global production studios, creative teams and individual artists are constantly looking for faster, more flexible and more efficient compositing techniques to make the best of their animation films, games, television content and more.

There are two different forms of digital compositing – Node-based and layer-based. Nose-based compositing depicts the composite as a ‘tree’ structure while layer-based depicts each media object as a separate layer within a timeline. Layer-based compositing usually has its limitations especially when building highly complicated composites like the ones for 3D super structures. But with the increase of the popularity of 3D works these days, many companies are being pressured to create better & more powerful compositing technologies that can be readily available on their online digital stores.

A good compositing software will be able to give the artist freedom & flexibility to work in both 2D and 3D digital compositing environments and create work that is fuelled by innovative visual effects and imagination. So the next time you want to create an excellent piece of art, remember to give your compositing as much attention as every other aspect of your work!